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Marketing operations
Spotlight: Go faster with less
Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
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Ad fraud & verificationBrand safetyChannelsBrand safety
Benchmark: Social media compromises/hacks
WFA member benchmark on how to manage social media hacks
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Marketing capabilities
Benchmark: Recommended online training platforms (digital marketing skills)
WFA member benchmark on recommended online training platforms that help develop digital marketing skills
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Organisation & structure
Spotlight: Shift - A Marketing Re-think
The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…
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Planet Pledge Leaders' Forum: Poll results
This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies…
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Media governanceMarketing operations
The Media Capability Gap
A research report on the anatomical structures and priorities of the client-side media department.
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Brand purposeDigital transformationMarketing capabilitiesOrganisation & structure
Marketing has the chance to lead post pandemic but structures need an overhaul
Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must…
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Marketing capabilitiesMarketing operationsOrganisation & structure
What marketing talent wants
Company and marketing department attributes that resonate with today's marketer
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Marketing capabilitiesMarketing operationsOrganisation & structure
Spotlight: Shortcutting your marketing transformation
COVID has accelerated the need to transform legacy marketing structures and processes for the digital…
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Digital transformationMarketing operations
Marketing Transformation - Delivering the future fit organisation
The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital…
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Marketing procurementOrganisation & structure
Benchmark: Global marketing procurement team structures & workload allocation
WFA member benchmark regarding workload allocation and related team structures.
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Marketing operationsOrganisation & structure
Webinar: Global Marketing Operations in 2020
Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their…